For video apps and publishers

Earn from every episode.Add zero ad breaks.

Penrose places brands inside your scenes and shows each viewer the one that fits. You keep 70% of the revenue.

Apply for the pilot

No setup fee. No exclusivity. Stop any time.

A woman at a cafe table on a rainy night. On the table: Zevra electrolyte water. — Illustrative mockup with fictional brands

Illustrative mockup with fictional brands

Every reason to say no, handled.

“More ads will drive viewers away.”: No new ad breaks. The brand sits inside the scene.
“My engineers have no time.”: One API call. Then play the URL we return.
“The wrong brand could appear.”: You approve every shot and block any category.
“It could break playback.”: If anything fails, your original plays.

Four steps to revenue.

1Send one episode
2Approve the shots
3Add one API call
4Get paid on the 15th of each month

import { Penrose } from "@penrose/sdk";

const penrose = new Penrose({
  apiKey: process.env.PENROSE_SECRET_KEY,
});

const play = await penrose.resolve({
  videoId: "ep_12",
  audienceSegment: "fitness_25_34",
});

player.load(play.playbackUrl);
penrose.attach(player, play);

The Founding Publisher Pilot

of placement revenue is yours: 70%
setup fee: $0
minimum monthly payout: $100

Catalog review: We find the shots that can carry a placement.
Sample placement: See it in your own episode before you write code.
Integration help: We work directly with your engineers.
Holdout comparison: Compare viewing with and without placements.

Walk away any time.

Stop calling us, and your app plays your originals. You owe nothing.

Apply for the pilot

Questions

How much will I earn?

We can’t promise a number yet. It depends on your views and on brand demand. You see what each episode earned.

Does it work with my app?

Yes, if your app plays video from a URL. The SDK covers web and React Native. Native apps call our REST API.

Where does my video go?

Editing uses third-party AI video models. They receive only the shots you approve.

Who can join?

US publishers with the right to edit their episodes. We exclude content made for children.

Apply for the Founding Publisher Pilot.

Send one episode. We send back a sample placement.

We run each pilot by hand, so we take a few apps at a time.